Optsi Blog

Sharing Product Updates, Insights and Strategies

Welcome to Optsi's Blog, your expert guide in eCommerce analytics! Our mission is to empower eCommerce businesses with essential insights and strategies to maximize their data's potential. Dive into the world of data-driven growth with us—thank you for joining our community!

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  Navigating Your Brand's Data Maturity Journey: A Guide To Success
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  Consent Mode V2: What does it mean for your data?
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  As The Cookie Crumbles; Navigating Google's Cookie Deprecation
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  The Rising Costs of Data & Analytics: How Can Retailers Extract Value
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  The Cookieless Measurement Challenge
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  Uncovering Meta & Google efficiencies during Black Friday 2023
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  Are You Black Friday ready?
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  Incrementality in E-commerce, What is it and How Can I Measure it
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  A Step-by-Step Guide to Linking Your Google Analytics 4 (GA4) Account to BigQuery